Why We Exist...
We exist because we care, and we care because we’ve been there.
We’ve been there – watching our funds quietly lose value to inflation.
We’ve been there – when financial institutions treated our money for their own benefit.
We’ve been there – where a lack of clear information cost us real money.
We’ve been there – where we struggled to manage business funds without a simple, effective solution.
While no platform in India seemed to care about solving these challenges for SMEs
That’s why WE exists – by choice, and for a reason.
What Drives Us
It’s simple- we believe idle funds shouldn’t sit idle and waste their potential, but instead unlock more opportunities for your business.
Simplicity Over Complexity
We believe great financial decisions don’t need complicated interfaces or industry jargon. We obsess over making things clear and actionable.
Capital Should Flow
Idle capital is wasted potential. Our job is to help it flow intelligently — without locking it up or slowing you down.
Trust Is Earned Daily
We work with SEBI-regulated partners and prioritize transparency. Security, compliance, and clarity are baked into everything we do.
Enabling Finance Teams
We respect the rigor of financial decision-making. That’s why we build with a deep understanding of the CFO mindset: risk-aware, liquidity-focused, and returns-driven.
Simplicity Over Complexity
We believe great financial decisions don’t need complicated interfaces or industry jargon. We obsess over making things clear and actionable.
Trust Is Earned Daily
We work with SEBI-regulated partners and prioritize transparency. Security, compliance, and clarity are baked into everything we do.
Capital Should Flow
Idle capital is wasted potential. Our job is to help it flow intelligently — without locking it up or slowing you down.
Enabling Finance Teams
We respect the rigor of financial decision-making. That’s why we build with a deep understanding of the CFO mindset: risk-aware, liquidity-focused, and returns-driven.
OUR STORY
After nearly two decades in fintech in silicon valley, when Praj relocated to India, he found it surprising that businesses and individuals still rely on conventional methods like fixed deposits to park their short-term funds.
Coming from a fintech background, he knew these traditional methods were far from optimal for fund parking as they offered very low returns and lacked flexibility. Financial products tied to the securities market are smarter alternatives, but are only privileged by large institutions and corporations.
Leveraging his product management expertise, he dedicated weeks researching and realized there were numerous long-term investment platforms. However, none catered to the need for fund parking, where safety and liquidity is of utmost priority.
And thus, the idea for KOFFi started to take shape…
OUR VISION
The benefits of many financial products often remain the privilege of large institutions and corporations due to the nature of their complexity.
At KOFFi, our mission is to democratize these products by creating innovative tools, forming partnerships, raising awareness and promoting transparency to improve the financial aspect of businesses.
Ask us Anything!